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11 Essential Elements of an Actionable User Persona

All too often, products, services, websites, and solutions are designed and structured based on preferences of the internal team working on the project. Designers, marketers, analysts, and CEO’s all have their own opinions of how things should look and function – but these are not always the best way to...

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9 UX Tips to Turn Your Landing Page into a Lead Machine

Try to recall a moment when you were visiting a webpage and got frustrated when it didn’t do what you expected it to do. It sucked, didn’t it? Consumers go through these frustrations daily; both online and in real life. There is nothing more frustrating to a consumer than to...

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6 Ways to Expand the Reach of Your B2B Marketing Plan

The age of the internet has made businesses more connected than ever before. This is why every valuable B2B marketing plan has a digital strategy. Digital campaigns are more than setting up a website and social media accounts. They require research, analytics, and thinking outside the box. Most importantly, every...

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Celebrate #GivingTuesday And Start Your Holiday Season Charitably

#GivingTuesday is a global movement for giving and volunteering, taking place each year after Black Friday. The “Opening day of the giving season,” it’s a time when charities, companies and individuals join together and rally for favourite causes. In the same way that retailers take part in Black Friday, the giving...

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7 Questions You Must Ask a Logo Design Studio

Not all graphic designers are created equal. And your business is unique, special, and deserves the ultimate logo design that will draw in customers and represent your brand. That’s why it is so important to ask a logo design studio essential questions to see if they are the best fit...

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How Point Of Purchase Displays Can Boost Business

It’s important to know if you’re investing your advertising and marketing dollars wisely. One of the best investments you can make is in point of purchase displays. There are many display options for your product or business including floor displays, posters, buttons, shelf talkers, stickers, tent cards, and much more. Point of...

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