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Use AMP Pages to Increase LinkedIn Engagement

LinkedIn articles establish you as an expert in your field and increase awareness of your brand. Reader engagement is fundamental to get your message out so you can expand your network of contacts and customer base, but article readers tend to be fickle and have short attention spans. That’s why...

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5 B2B Marketing Tips to Start 2017 Off Right

If you’re a business owner that’s savvy with marketing, chances are you know how well B2B marketing could work for you. We know that using LinkedIn marketing can raise your page views by 27%. But, what do you really need to do to capitalize on this? We’ve put together this...

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Top 7 Web Design Techniques That Will Lead to Conversions

If you’re struggling in your conversion rates, it’s time to think about making some changes to the appearance of your website. Take our advice: implement the following seven site design techniques to improve your conversion rate, and you’ll be able to sit back and watch your sleek website do the hard work for...

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Holiday Hours & Ravenshoe Gets into the Holiday Spirit

As a long time supporter of the Hampers of Home program in the Markham region, we were pleased to once again contribute to their goal of helping families and individuals in need within our community during the holiday season. This year, we set up a non-perishable toy and food drive,...

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4 Major B2B Content Marketing Pitfalls You Need to Avoid

Content marketing is dominating the B2B space, with 93% of marketers using it. And why not? B2B content marketing, after all, generates three times as many leads as traditional marketing while costing 62% less. But before you get excited, know that it can fall short of expectations like other forms of marketing. Yes, content marketing mistakes are just around...

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B2B Lead Generation: How to Use Surveys to Up Your Sales

How many surveys do you disregard on a weekly or monthly basis? Probably quite a few. Whether found in a tangible mailbox or in an email inbox, we often don’t take the time to fill out forms if we don’t have to. They’re often recycled or deleted and forgotten about. After all, our...

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