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How to Repurpose B2B Content to Drive Traffic and Sales

The saying for years has been “content is king.” But, not just any content will do. Increasingly sophisticated search engine algorithms require business marketers to produce high-quality content to stay ahead of the pack. To draw and keep visitors, the information you publish on your website must be informative, relevant...

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Business Lessons I Learned in the 80s that Are Still Invaluable Today

Sound business advice from the eighties still applies today…Why? Because it was common sense then and it is common sense now! Two business executives that impressed and influenced me in the eighties were Mr. Mo Strachan, Vice-President of Sales for Toshiba and Mr. Logan Forsythe, Promotions Manager for General Foods....

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Use AMP Pages to Increase LinkedIn Engagement

LinkedIn articles establish you as an expert in your field and increase awareness of your brand. Reader engagement is fundamental to get your message out so you can expand your network of contacts and customer base, but article readers tend to be fickle and have short attention spans. That’s why...

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5 B2B Marketing Tips to Start 2017 Off Right

If you’re a business owner that’s savvy with marketing, chances are you know how well B2B marketing could work for you. We know that using LinkedIn marketing can raise your page views by 27%. But, what do you really need to do to capitalize on this? We’ve put together this...

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Top 7 Web Design Techniques That Will Lead to Conversions

If you’re struggling in your conversion rates, it’s time to think about making some changes to the appearance of your website. Take our advice: implement the following seven site design techniques to improve your conversion rate, and you’ll be able to sit back and watch your sleek website do the hard work for...

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Holiday Hours & Ravenshoe Gets into the Holiday Spirit

As a long time supporter of the Hampers of Home program in the Markham region, we were pleased to once again contribute to their goal of helping families and individuals in need within our community during the holiday season. This year, we set up a non-perishable toy and food drive,...

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