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Working With a Marketing Company vs. an In-House Hire: Which Will Yield a Better ROI?

When your business is ready to expand and attract a higher volume of customers, the next logical step is marketing. While you know marketing is critical, deciding between an in-house marketing specialist versus outsourcing to a marketing company is not as easy of a decision. Naturally, you would assume paying...

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Are You Missing Out on LinkedIn B2B Marketing?

Does your company use B2B marketing to its advantage? Or, are you missing out? It’s one of the best ways we can convert more leads and help our businesses network with other great companies. LinkedIn B2B marketing is just one way your business could be gaining traction online. It’s working...

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How to Get More B2B Leads Using Facebook

Did you know that over two-thirds of business decision makers turn to social media when evaluating their purchase options? In 2017, B2B marketing is going social in a big way. Ninety percent of top salespeople reported using social selling in 2016. And a July 2016 survey of B2B marketing pros...

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How to Repurpose B2B Content to Drive Traffic and Sales

The saying for years has been “content is king.” But, not just any content will do. Increasingly sophisticated search engine algorithms require business marketers to produce high-quality content to stay ahead of the pack. To draw and keep visitors, the information you publish on your website must be informative, relevant...

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Business Lessons I Learned in the 80s that Are Still Invaluable Today

Sound business advice from the eighties still applies today…Why? Because it was common sense then and it is common sense now! Two business executives that impressed and influenced me in the eighties were Mr. Mo Strachan, Vice-President of Sales for Toshiba and Mr. Logan Forsythe, Promotions Manager for General Foods....

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Use AMP Pages to Increase LinkedIn Engagement

LinkedIn articles establish you as an expert in your field and increase awareness of your brand. Reader engagement is fundamental to get your message out so you can expand your network of contacts and customer base, but article readers tend to be fickle and have short attention spans. That’s why...

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