A lot goes into website design. How your site looks and feels to your customers has quickly become almost as important as the quality of service or product you offer.
You need to be able to sell yourself as a company that appreciates and values quality. And the most efficient way to convey that to your customers is by having a well-designed website.
Search engine optimization needs to be one of the foremost things you consider when building your website, and here are 10 reasons why SEO outsourcing is the way to go.
1. SEO Is More Complicated Than You Think
You wouldn’t hire a painter to be your graphic designer, would you? Sure they might be talented and of course, you could always give them the latest copy of Graphic Design For Dummies.
But ultimately any good businessman knows that you need to hire people with the correct skill set to fit a specific job.
The same goes for SEO. There are professionals who have perfected the art of optimizing websites to attract the target audience you want and these are the people you should be pursuing.
You won’t save much time or money by trying to jam a square peg into a round hole.
2. Lower Costs
Mistakes early on in the development process can be costly and time-consuming. If you decide against SEO outsourcing you will still need an in-house employee to do a job they might not be qualified for.
And the search for that person could end up being costly. One report noted that the talent search to fill a position can cost a company up to $4,000.
Instead, you should look to save by looking to hire marketing firms that specialize not just in design but in SEO as well.
3. The Outside Perspective
It’s easy for a business that does everything in-house to feel insular. You may be more familiar with your brand and your company’s voice than any outsider, but it’s easy to let seemingly obvious inefficiencies slide.
If you’ve done something one way forever, it’s more difficult to realize the benefit of change.
Hiring an outsider can effectively broaden your company’s perspective on itself. Sometimes the wisest voice is the one that comes from outside the room.
4. Concentrate on Your Strengths
SEO outsourcing frees you up to focus on what you and your company do best. Firms that specialize in SEO will help your site appear in front of the right people.
If you spend too much time trying to grapple with the complexities of SEO, the myriad of other things that occupy your time might suffer.
Save time where you can and continue to excel at the things you do best.
5. Invest in Success
The secret is out. Any business with an online presence worth its salt is investing in SEO, mostly because it is still incredibly effective.
Studies show that being the first option in a search engine will net you north of 35 percent of the clicks relating to that keyword.
But the game has changed. If everyone knows how to game the system, the advantages lay in the margins. Make sure you’re investing in people who live in those margins if you truly want to reap the benefits of SEO.
One of the many advantages of SEO outsourcing to a firm is you won’t have to rely entirely on an individual employee.
Even the most hard-working and loyal employees still have to prioritize their own interests. If a better job comes along, if they get sick, if any of life’s other curveballs comes along you might be out a vital member of your team.
With a firm, you can be sure that you will always have a group of people readily available to you.
7. Optimize the Optimization
By hiring a group of SEO experts you will make sure that you are investing in people who are at the forefront of new developments in SEO practices and tech.
It’s their job to constantly search for better ways to help you attract visitors and eventual costumes to your site.
8. Access to New Tech
Outsourcing SEO duties do not just get you a group of professionals. It also means getting access to all the newest SEO technology.
If you hire in-house you will usually have to purchase this technology yourself, not to mention waste time training everyone how to use it.
When you pay for professionals, you get the professionals’ tools.
9. Minimize Risk
Hiring internally or looking for someone to do work in-house can be a risky endeavor.
A lot of variances exist in the hiring process. It is easy to get sold a false bill of goods when you’re looking to employ an individual.
With a large marketing firm, you will not be stuck with one person who might not end up fitting in with your company. It is also usually easier to do background research on the past accomplishments of a firm than it is
It is also usually easier to do background research on the past accomplishments of a firm than it is for an individual.
10. Round Pegs for Round Holes
This bears repeating because it’s the most important point. You want to hire people who know what they’re doing. Outsourcing SEO ensures that you’re getting the right people for the job.
Do the smart thing. If you need something painted, hire painters. If you need SEO, hire SEO experts.
SEO Outsourcing: Closing Thoughts
There are a number of factors you need to consider before deciding what resources you want to commit to. Everything from marketing and design to maintenance, content development, programming and more needs to be thought about.
One of the biggest components most start-up companies and redesigned businesses tend to overlook is SEO. Even worse, many make the mistake of thinking that SEO is one thing they will be able to do in-house.
What good is a high-quality website if no one is going to see it? Do the smart thing and invest in SEO outsourcing.