If you’re a business owner that’s savvy with marketing, chances are you know how well B2B marketing could work for you.
We know that using LinkedIn marketing can raise your page views by 27%.
But, what do you really need to do to capitalize on this?
We’ve put together this guide to help you understand how you can use B2B marketing to your advantage.
B2B marketing tips you should keep in mind
53% of businesses using B2B marketing claim that focusing more on using this strategy has improved their ROI.
To take advantage of this marketing strategy, read these B2B marketing tips that can transform the way your business works with others:
Budget for B2B marketing
It’s one thing to say that you’re all in for a marketing strategy, but it’s another thing completely to actually give it what it needs to survive and thrive.
This means that you’ll really need to budget for B2B marketing if you want to see the great return on investment rate that it can bring you.
Tons of people who have found success with this type of marketing are emphasizing that you will have to expand and change the way you’re budgeting.
One of our biggest B2B marketing tips is to invest in professionals that are experts in developing B2B strategies for businesses in your field. Re-designating current staff and hoping they’ll catch up on the business trends isn’t enough anymore.
Join other platforms
Like most marketing strategies, it’s all about getting your name out there so more people can interact with your company.
This means that you should take some time to reflect on what platforms you’re using to interact with other businesses and consumers.
Make sure that you have joined the main social media platforms and the ones that are relevant to your field. That means getting a company Instagram account and rocking it.
The more you branch out to other social media platforms, the more you will be able to capture more clients and businesses to work with.
But, you will have to make sure that you can use these platforms properly so that they don’t take away from your major accounts or that you have a rarely-used account on a smaller platform.
The reason for this is that you will want any outlet businesses can find you through to be a great representation of your company.
So, joining other platforms is one of our major B2B marketing tips, but make sure you are committed to growing these accounts.
Build your brand
A major component of being successful with B2B marketing is making sure that your brand is stable so that it can be recognizable and useful in drawing customers in.
This means making sure that you keep up with your brand voice and look throughout all of your platforms.
When you comment and interact with other businesses online (which you absolutely should be doing), everything should fall in line with your branding.
Make sure they have a clear idea of what you provide and what your company is by creating a strong brand that’s represented online through all of your platforms and messages.
One of the most important things you can do to see a great ROI with your marketing is to network, network, network!
If you want to get that “business to business” success, you’ll have to reach out and be an active presence online to grow your network.
This means liking, following, and sharing the content you like from other businesses. Begin a conversation that could lead to business deals in the future once the relationship is fostered.
You will also want to follow this up by continuing to create content (or up-cycling content you’ve already created) that other businesses will want to read and share as well.
Remember, the point of B2B marketing is to grow your relationship with businesses that could use your products or services for their own success.
Don’t forget about LinkedIn
Social media platforms like Facebook and Twitter can work wonders for creating a great network of consumers and businesses.
But there’s one social media platform that really pulls its own weight when it comes to getting professionals and businesses together on one site.
And it’s called LinkedIn.
This is one platform you don’t want to miss out on with your B2B marketing strategy. Make sure you are posting your best content to LinkedIn and actively getting connections with businesses and their owners or employees through the site.
By creating great “for-business” content that you share on LinkedIn, you could develop those necessary relationships through LinkedIn directly.
Don’t hesitate to reach out to us
If you want to read up on some other topics that could really help you manage your business marketing techniques, make sure you check out the rest of our blog.