Is your blog generating tons of traffic yet you’re not getting good results? Time to take a 3D view and discover how to get it producing. And it will produce to the degree you give it respect.
Be nice to your blog because it’s powerful. Of all the destinations you offer, whether Twitter, Facebook, or Youtube, a blog can be the richest experience for visitors. Because they know it’s timely, current, and may lead them to the crucial insights they’re seeking, they’ll look for it. You control the content so get creative and get outside your comfort zone.
It’s Gotta be Good—and it Will Be
There’s a blog content glut out there. Billions of posts competing with billions of pictures, whitepapers, slideshows, and videos. Even if you follow “the good housekeeping” guide to copywriting, with rich storytelling, there’s no guaranteeing anyone will see your material or care when they do read it.
Blog optimization is really about creating value and how that is delivered to customers/readers. Of course, your brand image and SEO strategy have to be weaved silently into your blog optimization too. The more you put into it, the more you’ll get out of it. And remember to have fun and your best will come out
There’s 6 key ways to increase your blog’s value and that gives us 6 ways to optimize your blog.
1. High Quality/Relevant Topics. When you choose topics that offer new unique information, a unique viewpoint, told in a unique way, that resonates with their beliefs, you have a potential winner. Spend more of your time carefully selecting topics. Because topics that respond to reader’s current needs are the ones that get read and shared online. Dressing up poor topics really is a waste of time unless they have SEO value. Remember – you are your content. Be original and present in a way that makes you look like a thought leader, not a follower.
2. Theme Blitzes. Cover specific, key topic areas deeply. Once a person delves into a topic, it’s easier for them to keep on track with that topic rather than pursuing something else. Ensure you have several posts thoroughly covering topics and interlink them strongly, thus making it easy for readers to know they exist and then follow links to specific material. When you have a lot of content on a specific topic, it really sticks in their minds.
The Stouffville Glass blog gives readers insight into a variety of energy saving solutions and house window replacement tips. Readers can learn everything about window manufacturing, types of windows, window materials, energy efficient glass and even UV protection and where to go to get financing. Each post implies that the homeowner really needs new windows, and that it’s more than energy savings, it’s a lifestyle requirement. It appeals to their conscious need to be eco-friendly, to save money, and to keep their families healthy and comfortable. If we assume that the key buying factor is cost, then each post should reduce the visitors worry about cost and present compelling value that overrides cost.
3. Maximize Social Sharing. You win in social by getting your visitors to share your posts, material, and message. Think hard about what it is that readers will share and why. It has to be good and they need to believe in it. Don’t depend too much on saying something that people don’t believe — you need to make the ideas clear and consistent with their beliefs. Sounds manipulative I know, but if it doesn’t resonate with them, they won’t Like it, retweet it, or share it.
4. Supporting Graphics. Blogs that have infographics, custom social sharing icons, photographs, illustrations, and nice layouts get a big boost in engagement. It’s all about presenting information multiple ways and in being entertaining. It’s creates a richer context, more visually aesthetic, and easier to consume. With good graphics that support your info/story, readers are more likely to believe and keep reading right to the end.
5. Responsive Design. This is a no-brainer. More people are reading on their large smartphones and their tablets. Each screen is different and they are certainly different than your old PC screen. Responsive design isn’t an easy automated quick fix. You need to know how your content looks in these device screens and you might need some custom fixes.
6. Call to Action. Align your content so that it points logically to a target – a key piece of content that helps them make a decision. Again, give readers value. For instance, if you operate a travel website, link to something spectacular such as a picture of a scrumptious meal which they’ll get for free if they choose your hotel, cruise, villa or whatever. Don’t just say “Call Now” or “10% off.” Your call to action is the continuation of a great personal experience. A photo implies Look At This. An infographic implies Know This. A video implies, Experience This. So you don’t have to command anything. A call to action is a guide to reaching the goal. If you need to use commands, then ensure they’re in the right spots within your post.
When you’re creating your posts, think about what’s exciting about the topic. What is the opportunity or impact for the reader? Is the end benefit clear? Is the material consistent with the reader’s beliefs and values?
There’s a lot more to powerful blogging than we can cover here, but hopefully these tips will power up your blog to make it more persuasive, viral, and useful for visitors. Good luck!