The age of the internet has made businesses more connected than ever before.
This is why every valuable B2B marketing plan has a digital strategy.
Digital campaigns are more than setting up a website and social media accounts. They require research, analytics, and thinking outside the box.
Most importantly, every strong strategy has a wide, effective reach.
Here are six ways to expand your marketing efforts.
1. Optimize Your Landing Pages
Your brand’s online home is its website, which serves two main purposes.
The first is to succeed at SEO. The second is to create a memorable user experience, or UX, design.
Crafting a website with SEO in mind means leveraging the right keywords and link building throughout your site.
Keywords tell Google bots the industry you’re in, the kind of services you offer, and even how close you are to your potential client. All of these help increase your SERP rank, which needs to at least be in the top ten.
Otherwise, you end up on the second page of results, which consumers rarely look at.
Once on your page, people have to be hooked.
UX and UI design work hand in hand to make this happen.
These tools create a user-friendly form of navigation by building easy to find pages. They also ensure the content is engaging, including professional graphics, on-brand copywriting, and a strong call to action.
2. Use Content to Your Advantage
It’s one thing to understand the basic content of your online B2B marketing plan.
It’s another to know how to leverage partnerships with guest blogging and social media influencers.
Guest blogging is the process of writing content for another website, with a link to bring users back to you.
It expands your B2B marketing plan by getting you in front of the audience another page has already established. It’s also a great way to show authority in your field.
Or, you can do this through an influencer.
Influencers are well-known social media users, whose voice carries a significant amount of weight.
Partnering with one of these people to post a photo wearing or using your product instantly catches audience attention.
You can also ask them to go live on their Facebook or Instagram and share details about who you are and what you do. This is more personal than just a caption or a picture, which users often appreciate.
3. Involve Your Employees
Although influencers are effective, your first brand ambassadors are your team members.
Shine the spotlight on them every once in a while.
You can do this by each department or with an individual approach, depending on how big your company is. Either way, the point is to give your audience a peek at what goes on behind the scenes.
Don’t forget to encourage employees to engage on their personal social media channels, too.
Ask them to make an effort of sharing company posts and commenting on more topics.
This creates a culture of conversation on the web, which can boost reach and engagement. It gives your B2B marketing plan a genuine, personal take to compliment ads and paid partnerships.
Users often recognize the difference, and will appreciate a closer look at your brand values.
4. Think of the Big Picture
Among all your B2B marketing efforts, keep one thing in mind – the big picture.
Yes, the little details matter, but don’t get lost in them.
Whenever you are stuck between two choices, do what is most aligned with your brand. This applies to anything from a new graphic to a photo caption.
Everything comes down to the message you send your audience, no matter how you do it. When the message is as consistent as possible, your brand recognition succeeds even more.
You can expect stronger brand loyalty and repeat consumers to follow as a result.
These people will share your business and talk about the successes you provide, too. Their feedback will continue to expand your online reach.
Your consumers are more than conversions and profits, they are an extension of you.
Create engaging content for them to share. Be transparent to strengthen your relationships. Stay receptive to the online metrics available to you and continue improving your approach.
Such efforts will be appreciated, and they help get you noticed by more people.
5. Leverage Inbound Strategies
Another way to boost interest in your B2B marketing plan is to use inbound marketing strategies.
These tools include everything from improving page speed and load time to email opt-ins and customer satisfaction surveys.
The point is to create rapport over time, instead of trying to make a sale right away. It takes a group of inbound strategies to make your reach mean something, but the extra investment is often well worth your final numbers.
6. Check the Facts
No matter the reach method you use, always run a test on a new strategy for your B2B marketing plan.
Testing is a mix of A/B comparisons for web designs to trying new company hashtags. Other tests can be focused bounce rates and user polls.
The more data you get, the better. Analyzing different tests and looking at successes over time help you see the big picture.
The numbers will tell you what is working for your audience and what isn’t.
The sooner you find this out, the faster you can focus on building the good and cutting the bad.
Look for patterns as you make progress to improve your digital marketing reach.
What social media channel gets the most engagement from your audience? How well are your bounce rates and conversion goals performing?
Take the time to break down your strategies into systems you can analyze. From there, your next steps will be much more clear.
Stop Waiting To Boost Your B2B Marketing Plan
A strong marketing plan is focused, innovative, and engaging. It takes your brand and turns it into something people want to be a part of.
To achieve a wider reach in your market, keep your brand at the heart of everything you do.
From there, consider consulting the experts to help you figure out the rest.
Contact us today to discover the possibilities available for your digital strategy.