Not provided is now making up 90+% of keyword data. It’s not the end of world, but it certainly makes it tough on those who need to pinpoint which phrases are bringing them their best qualified prospects and sales. Google still tells you they’re sending you traffic so you know the visitor came from Google.
We’ll have to be much more strategic and thorough about developing keyword referral information. SEO is going through another big metamorphosis. For this first SEO challenge, let’s get some workarounds for the keyword encryption problem:
Alternative Ways to Create Keyword Referral Data
- Monitor Google referrals at a page level – while this won’t show you exactly what you’re ranking for it will show you your most popular pages. And you can see what broad words are working based on what the page is optimized for.
- Open Google Adwords account and view clickthroughs and keyword choices – increase the variety of exact match phrases to see what terms are getting more impressions.
- Compare your organic search referral traffic content views with your Adwords PPC page views
- Use Google keyword tool and other tools like SEMrush.
- View Google webmaster tools info – it still tells you what keywords people used to find your site. While it’s not as in depth as Google Analytics keywords data was, it still helps.
- Develop a pop-up that asks the visitor to type in their search phrase for a chance to win a prize – this is a short term tactic as popups can get annoying, but this can help gather a bit of insight from users. Alternatively you could have a field on the contact form asking the same question.
- Set up a site search box on your site. People will type in the things they’re really interested. This might be better information than Google regular keyword data. Make it prominent, such as featured right in your homepage, or as a pop up.
Stay up to date on search engine optimization tips and trend reports with us here at Ravenshoe Group. SEO is still a big part of a successful integrated, omnichannel marketing campaign.