Mike

Mike Robertson

Mike Robertson has been in the marketing scene for almost a third of his life. He's a great executer of ideas. You can follow him on twitter @RSGmike to catch his thoughts on everything Small Business Marketing & SEO related or visit Mike's Google+ Profile


Email: [email protected]

 

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How Point Of Purchase Displays Can Boost Business

It’s important to know if you’re investing your advertising and marketing dollars wisely. One of the best investments you can make is in point of purchase displays. There are many display options for your product or business including floor displays, posters, buttons, shelf talkers, stickers, tent cards, and much more. Point of...

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Marketing Objectives vs. Goals – What’s the Difference?

Can you easily tell the difference between marketing objectives and marketing goals? If you’re having trouble, you’re not alone. The two terms have nearly identical definitions in the dictionary, but in marketing, they are two separate steps in the same process towards success. Good business needs clearly defined goals and objectives. If...

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Why an E-Book Is Essential for Lead Generation

When you visit a company’s website, what do you want to take away? Something that’s useful to you. That’s why you should offer an e-book. It is a wealth of information. A customer can read it to find out what is important to them. An e-book makes it easy to...

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Are You Missing Out on LinkedIn B2B Marketing?

Does your company use B2B marketing to its advantage? Or, are you missing out? It’s one of the best ways we can convert more leads and help our businesses network with other great companies. LinkedIn B2B marketing is just one way your business could be gaining traction online. It’s working...

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How to Repurpose B2B Content to Drive Traffic and Sales

The saying for years has been “content is king.” But, not just any content will do. Increasingly sophisticated search engine algorithms require business marketers to produce high-quality content to stay ahead of the pack. To draw and keep visitors, the information you publish on your website must be informative, relevant...

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5 B2B Marketing Tips to Start 2017 Off Right

If you’re a business owner that’s savvy with marketing, chances are you know how well B2B marketing could work for you. We know that using LinkedIn marketing can raise your page views by 27%. But, what do you really need to do to capitalize on this? We’ve put together this...

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