Mike

Mike Robertson

Mike Robertson has been in the marketing scene for almost a third of his life. He's a great executer of ideas. You can follow him on twitter @RSGmike to catch his thoughts on everything Small Business Marketing & SEO related or visit Mike's Google+ Profile


Email: [email protected]

 

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4 Major B2B Content Marketing Pitfalls You Need to Avoid

Content marketing is dominating the B2B space, with 93% of marketers using it. And why not? B2B content marketing, after all, generates three times as many leads as traditional marketing while costing 62% less. But before you get excited, know that it can fall short of expectations like other forms of marketing. Yes, content marketing mistakes are just around...

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5 Reasons Why B2B Branding is Crucial to Your Success

You put serious time into building your business, but all that hard work will go to waste if you avoid B2B branding. Consider these benefits for starters: Name recognition generates word-of-mouth marketing. Branding affects public perception. Strong brands retain clients. Brand logos are easily identifiable. Effective branding leads to effective...

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4 Quick Arguments Against Free Website Builders

Go onto any free website builder site and you’ll basically be met with the same message: “It’s so easy. Anyone can use our platform. Even you.” And it’s true. Sites like Wix and Weebly have simplified the process so well that you don’t have to know anything about coding, SEO,...

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Is Your Website Doing Its Job?

With the strong push for digital marketing and advertising in recent years, we’ve met quite a few prospective clients inquiring about paid advertising and social campaigns to help their products and services take off. The problem that we run into is that we’re essentially trying to run before we can...

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4 Rebranding Lessons from Companies Who Learned the Hard Way

You may have heard the expression “Content is King.” Most recently, entrepreneur, investor and social media expert Gary Vaynerchuk also declared, “Marketing is Queen and runs the household.” So what about branding? Branding boosts your corporate identity, creates emotional connections and associations with the market and represents your company’s core...

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Google’s April Deadline: Be Mobile Friendly Or Watch Your Rankings Drop

Google has just announced they are going to favour websites that are mobile-friendly. They’ve even created a mobile friendly icon tag that will show up in search listings. The tag tells Google search users that the ranking sites are mobile-friendly. That’s an excellent feature for the growing crowd of smartphone...

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