Mike

Mike Robertson

Mike Robertson has been in the marketing scene for almost a third of his life. He's a great executer of ideas. You can follow him on twitter @RSGmike to catch his thoughts on everything Small Business Marketing & SEO related or visit Mike's Google+ Profile


Email: [email protected]

 

Read Full Post »

10 Questions to Ask Before You Launch Your Social Media Effort

What’s exciting about social media? Everything. It’s interesting, personally engaging, popular, and it touches on every aspect of your company and its marketing. Social media gives you direct access to customers for powerful branding, after sales support, and marketing reach. Let’s face it, people are spending quite a bit of...

Read Full Post »

Read Full Post »

How to Be a Remarkable Blogger

Seth Godin, Arianna Huffington, and Pete Cashmore became millionaires through their blogs. Somehow, they really connected with their followers. These new multi-millionaires have persuaded a throng of followers to buy their advertising space, books or software services. Just think if you could generate that kind of loyalty and intent. I’ve...

Read Full Post »

Read Full Post »

Small Business Insights: Convert with Content

It could be said there’s only 3 goals in business: attract leads, convert leads to sales, and create loyal long term customers. Are you achieving these three goals in your marketing? If you aren’t familiar with sales and marketing lingo, your lead funnel is the experience your prospect is having...

Read Full Post »

Read Full Post »

Internet Advertising Grows Fast Again – 111%

Where do you put your marketing dollars today?  Increasingly, small and medium sized businesses are turning to the Internet. The shift is remarkable in size and scope.  What’s exciting for SMB’s is that large scale advertising is reaching local markets. Are you watching as much TV as you used to?...

Read Full Post »

Read Full Post »

Buyer Personas: The Holy Grail of Marketing

It’s amazing how many businesses do their marketing and advertising without really having an accurate profile of their prospective new customer. How can you persuade someone if you know nothing about them? Too many company’s strategy is to throw stuff at the wall and see what sticks. But trial and...

Read Full Post »

Read Full Post »

8 Tips on How to Make your Content Scannable

Visitor’s Scan First, Read Second Think about your last visit to the local confectionary store.  Walking in, you were greeted with alluring sights of sweets and other goodies and it filled you with mouth-watering anticipation. Candy store owners are often smart about how they lay the products out in sections...

Read Full Post »

1 3 4 5 6 7 9

Top