Mike

Mike Robertson

Mike Robertson has been in the marketing scene for almost a third of his life. He's a great executer of ideas. You can follow him on twitter @RSGmike to catch his thoughts on everything Small Business Marketing & SEO related or visit Mike's Google+ Profile


Email: [email protected]

 

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Search Engine Optimization

The Beginning – The Middle – And The End of Every Website Design Project At the onset of every website project you should ask yourself and the client: What keywords & phrases do we want to rank for in search engines? “In the beginning” Select a long list of keywords...

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Website Launch Checklist

Check, Check, Double Check and then Check it again. I never thought I would be repeating the words of my father, but here we are. When it comes to your client’s websites you can never check and test them enough. Your design, layout and function will reflect your client’s business....

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Search Engine Marketing (SEM) – How can you afford not to?

I’ve witnessed too many success stories not to believe in search engine marketing (SEM) a.k.a cost per click (CPC) advertising. I would like to share with you one in particular: Case Study#1 Company: ML Contracting Website: www.mlcontracting.com Profile: small landscaping company located in Whitby, Ontario Goal: Generate leads from a...

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Search Engine Marketing: The good, the bad and the ugly

In the last year several of my clients have brought up certain companies online advertising programs to me and asked me what I thought about it.  Not knowing a great deal I began my research and started to evaluate their search engine marketing service.  Here is my evaluation: The Good...

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