Mike

Mike Wigmore

Mike spends his time, researching keywords, pouring through analytic accounts & trying to stay on top of everything digital. Follow him on twitter @MikeWigmore where he will regale you with stories of marketing & pondering why restaurants love flash websites, or you can visit his Google+ Profile.


Email: [email protected]

 

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Landing Page Strategy: Quadruple Your Sales?

In a previous post we discussed 15 landing page tips and we hope you found them practical. What we want to do now is make the content strategy more effective, maybe to quadruple your sales. If you’re using any landing page optimization service such as Optimizely, Hubspot, or Unbounce, they...

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6 Imposing Reasons SEO is Valuable

One of the biggest challenges of working in digital marketing is that it’s easy to lose sight of what’s important and what really works. If you’re in that muddled state and wondering where to invest your marketing dollars, then this post might be the most important one you’ll read this...

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How Mobile Users Find Local Businesses

Our smartphones are becoming our portals to the world, including our local world. Users report that they do everything from banking to social media to shopping all through their smartphones. As the mobile era grows and businesses learn how important it is to be visible on it, we’re learning more...

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15 Engagement Tactics that Create Customers

The meaning of any marketing program is to create customers, not readers. Visitors must convert to customers or you’ve wasted your time.  Compelling, strategically delivered high quality content is how you get it done. So, let’s pretend the right prospects are arriving at your site, but your content isn’t compelling....

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Are Your Customers Engaged or Bored?

You’re Engaged!! Ahh, No, Not Really Are your customers fascinated with your business and completely captivated by your website content and social media material? That will tell you a lot about how engaged you’re making them. Engaged means totally in love, completely absorbed, and fully into the topic and your...

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Why Does Your Copywriting Fail to Convince?

The most important thing your print, website, blog, and social copy has to do is convince your reader. If you had a sure fire formula for getting rid of their doubts and convincing them, would you use it? You’ve worked hard to get potential customers to your site, and perhaps...

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