Category: Business Strategy

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Why an E-Book Is Essential for Lead Generation

When you visit a company’s website, what do you want to take away? Something that’s useful to you. That’s why you should offer an e-book. It is a wealth of information. A customer can read it to find out what is important to them. An e-book makes it easy to...

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Business Lessons I Learned in the 80s that Are Still Invaluable Today

Sound business advice from the eighties still applies today…Why? Because it was common sense then and it is common sense now! Two business executives that impressed and influenced me in the eighties were Mr. Mo Strachan, Vice-President of Sales for Toshiba and Mr. Logan Forsythe, Promotions Manager for General Foods....

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Is Your Website Doing Its Job?

With the strong push for digital marketing and advertising in recent years, we’ve met quite a few prospective clients inquiring about paid advertising and social campaigns to help their products and services take off. The problem that we run into is that we’re essentially trying to run before we can...

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4 Rebranding Lessons from Companies Who Learned the Hard Way

You may have heard the expression “Content is King.” Most recently, entrepreneur, investor and social media expert Gary Vaynerchuk also declared, “Marketing is Queen and runs the household.” So what about branding? Branding boosts your corporate identity, creates emotional connections and associations with the market and represents your company’s core...

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15 Engagement Tactics that Create Customers

The meaning of any marketing program is to create customers, not readers. Visitors must convert to customers or you’ve wasted your time.  Compelling, strategically delivered high quality content is how you get it done. So, let’s pretend the right prospects are arriving at your site, but your content isn’t compelling....

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10 Tips to Jumpstart your Local Business Marketing

If new business start-ups are decreasing in number in the last 5 years, it’s because entrepreneurs are finding effective marketing and promotion strategies too difficult to carry out. Without a purpose and a value proposition, and a good understanding of what your customers want, you might be finding your marketing...

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