Category: Business Strategy

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Right Time for Small Biz Digital Marketing

Are you one of the small business owners who waits until the economy looks very good before they commit to improving their marketing? Looks like you might get your wish. The Ontario economy is expected to grow over the next 6 months. In the GTA region the growth could potentially...

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Marketing Your Business To The Wealthy

Given the purchasing power of wealthy buyers, it has to be worth taking the time to figure out why they buy and how to reach them. A good number of your own customers will fall into the wealthy/upscale category. Wealthy buyers typically own assets in the millions of dollars and...

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15 Ways to Build Credibility and Trust

Is your website failing to deliver the results you need? I wonder if trust and credibility might be your issue? Of all the fixes you could make on your website, an improvement in your website’s credibility factor might bring you the most benefit. That’s because most websites actually scare away...

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The Demise of email: Will Social Media Change How you do Business?

It wasn’t long ago that my friends and I emailed each other to set up a game of tennis or golf, but not so much anymore. Speedy texting is preferred and we only check email once in a blue moon. Email is actually annoying. Technologies come and go like trendy...

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Top 7 Reasons to use WordPress

I know you’re really attached to that old website of yours, but if it’s looking bad on a smartphone, then you’re losing customers and leads. Fortunately, there’s a remedy. A responsive designed blog. A blog can be one of your best business assets, particularly in this digital era of business....

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Brainstorming to make Better Business Decisions

Creative imagination is powerful and may be the best predictor of your business future. It’s not just the province of designers, artists, and musicians. It’s for everyone from entrepreneurs to office workers to the C-suite. From understanding the value of our own work to knowing how to contribute to others,...

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