Category: Content Strategy

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How to Repurpose B2B Content to Drive Traffic and Sales

The saying for years has been “content is king.” But, not just any content will do. Increasingly sophisticated search engine algorithms require business marketers to produce high-quality content to stay ahead of the pack. To draw and keep visitors, the information you publish on your website must be informative, relevant...

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4 Major B2B Content Marketing Pitfalls You Need to Avoid

Content marketing is dominating the B2B space, with 93% of marketers using it. And why not? B2B content marketing, after all, generates three times as many leads as traditional marketing while costing 62% less. But before you get excited, know that it can fall short of expectations like other forms of marketing. Yes, content marketing mistakes are just around...

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Why Does Your Copywriting Fail to Convince?

The most important thing your print, website, blog, and social copy has to do is convince your reader. If you had a sure fire formula for getting rid of their doubts and convincing them, would you use it? You’ve worked hard to get potential customers to your site, and perhaps...

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A 10 Step Process for Powerful Copywriting

Good copywriting is an art but it should be a lot of fun too.  It could be more enjoyable for writers and agency clients if we make the creative process an enjoyable experience. A writing process that’s mechanical is not much fun, and if it lacks a sequence, it won’t...

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3 Keys To Writing Evergreen Content For Your Website

It’s frustrating to most business owners that the content they generate for their website or social pages has such a short shelf life. A tweet might be effective only for a few minutes and a blog post might only generate views for a couple of days. Yes, we are in...

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6 Important Ways to Optimize Your Blog

Is your blog generating tons of traffic yet you’re not getting good results? Time to take a 3D view and discover how to get it producing.  And it will produce to the degree you give it respect. Be nice to your blog because it’s powerful. Of all the destinations you...

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