Category: Content Strategy

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Small Business Insights: Convert with Content

It could be said there’s only 3 goals in business: attract leads, convert leads to sales, and create loyal long term customers. Are you achieving these three goals in your marketing? If you aren’t familiar with sales and marketing lingo, your lead funnel is the experience your prospect is having...

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8 Tips on How to Make your Content Scannable

Visitor’s Scan First, Read Second Think about your last visit to the local confectionary store.  Walking in, you were greeted with alluring sights of sweets and other goodies and it filled you with mouth-watering anticipation. Candy store owners are often smart about how they lay the products out in sections...

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