Category: Marketing

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4 Marketing Lessons You Can Learn from Horror Movies

In light of the past weekend of spooks, gore and fun, we looked into what lures horror fans into watching scary movies. There are many theories which include it being a rite of passage for youths, the scarier the better and thus, proving your bravery to your peers or perhaps...

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5 Reasons Why B2B Branding is Crucial to Your Success

You put serious time into building your business, but all that hard work will go to waste if you avoid B2B branding. Consider these benefits for starters: Name recognition generates word-of-mouth marketing. Branding affects public perception. Strong brands retain clients. Brand logos are easily identifiable. Effective branding leads to effective...

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Top 5 Priorities for your Digital Spend in 2015

As we ready for year 2015 we’re all wondering how we should ideally invest our marketing dollars this year. If you’re struggling under the weight of this decision, why not dig deeper into the stats to see what others are doing and what creates the best ROI? A report from...

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7 Benefits of Customer Segmentation

Is your marketing program headed for a rough landing? Do your web marketing promotions and campaigns sag under the weight of unfulfilled expectations? Will you get to your destination? Before you lower your expectations, why not take an alternate view of your target market and customer. Learn More About Customer...

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Getting the Word Out – Nothing Beats Testimonials and Reviews

Stats reveal that 70% of consumers trust recommendations from friends and 46% trust consumer recommendations. Trust is a big factor in purchases, and these are the best promotional tactics you can use to get a positive mention. It rarely happens like magic however. People are busy and few have the...

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Salesforce State of Marketing Survey 2014

What are marketers struggling with in 2014 and what are their intentions and attitudes? That’s what Salesforce/Exacttarget’s survey of 2500+ marketing managers set out to discover. These insights should inspire you to fuse your digital marketing channels to make digital marketing a complete lead and revenue generator for your company....

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