Category: Marketing

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eCommerce and Inbound Marketing

Is inbound marketing the saviour for your eCommerce business? It could be if implemented properly. You might have heard all the buzz about inbound marketing. There are seminars, courses and conventions dedicated to the topic. And for good reason, inbound marketing is now the primary online marketing strategy for small...

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Buyer Personas: The Holy Grail of Marketing

It’s amazing how many businesses do their marketing and advertising without really having an accurate profile of their prospective new customer. How can you persuade someone if you know nothing about them? Too many company’s strategy is to throw stuff at the wall and see what sticks. But trial and...

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6 Questions to Ask Before You Launch Your Internet Marketing Campaign

So you’re ready to go online in a big way to make your huge splash on the web. Well, Internet marketing’s not simple anymore. The best results might come from asking yourself the right questions, questions that make you think about everything before launch. Internet marketing is a process that...

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Just be Nice. Likability is Good Business

What’s the new driver of business profits? Likability. Source: blogs.constantcontact.com via Constant Contact on Pinterest I don’t know if it’s the social media world that’s creating this trend, or whether business is just coming to its senses, but being a likable company is starting to overshadow other marketing variables such...

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State of Inbound Marketing 2013

Inbound marketing is the hot topic in the marketing world.  We might as well liken it to a tsunami in how it’s washing the marketing landscape. A recently released report by Hubspot backs up what we in the marketing industry know — that inbound marketing is king and its growing...

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