Category: Sales & Marketing

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Corporate Identity Design – Why Corporate Identity Guidelines are Important

What is your company’s brand identity? What does this identity say about your business? What image are your projecting to your clients and potential clients? A strong, unified brand identity is incredibly important. Your corporate identity can truly make your business shine. Benefits of a Strong Brand Identity “Corporate branding”...

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Why your Website is your Best Salesman

Some people believe that a website is simply a source of information; a static business card for your company that you place online. They believe that a website does nothing more than provide details about your company, list your products and services and let your visitors know how to contact you....

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Why Can’t We All Just Get Along?

Over the years, It’s amazing the number of large and small corporations that we’ve worked with that all have the same problem… a war, whether declared or just understood, between the sales, marketing and production departments. Sales departments are like the “Rodney Dangerfield’s” when it comes to the opinion of...

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