I’ve witnessed too many success stories not to believe in search engine marketing (SEM) a.k.a cost per click (CPC) advertising. I would like to share with you one in particular: Case Study#1 Company: ML Contracting Website: www.mlcontracting.com Profile: small landscaping company located in Whitby, Ontario Goal: Generate leads from a small geographical location, with the [...]
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Search Engine Marketing: The good, the bad and the ugly
In the last year several of my clients have brought up certain companies online advertising programs to me and asked me what I thought about it. Not knowing a great deal I began my research and started to evaluate their search engine marketing service. Here is my evaluation: The Good They will create a “custom [...]
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