Category: Search Engine Marketing

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Ravenshoe at InboundCon 2016

This past October marked Ravenshoe’s second year at InboundCon 2016 and it was another great one. As one of the few digital marketing conferences in Canada, it brings together some of the brightest individuals in the digital marketing realm to share their inside tips with digital marketers, marketing executives, managers...

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6 Imposing Reasons SEO is Valuable

One of the biggest challenges of working in digital marketing is that it’s easy to lose sight of what’s important and what really works. If you’re in that muddled state and wondering where to invest your marketing dollars, then this post might be the most important one you’ll read this...

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How Mobile Users Find Local Businesses

Our smartphones are becoming our portals to the world, including our local world. Users report that they do everything from banking to social media to shopping all through their smartphones. As the mobile era grows and businesses learn how important it is to be visible on it, we’re learning more...

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Online Advertising Is More Than Just Optimizing Ad Copy

Have you ever felt like you were between a rock and a hard place getting squeezed when it comes to marketing?  Did your last digital advertising campaign fizzle out on you? And then your FREE content campaign didn’t seem to generate much either? Yes, small business marketing is tough. It’s...

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Search Engine Marketing (SEM) – How can you afford not to?

I’ve witnessed too many success stories not to believe in search engine marketing (SEM) a.k.a cost per click (CPC) advertising. I would like to share with you one in particular: Case Study#1 Company: ML Contracting Website: www.mlcontracting.com Profile: small landscaping company located in Whitby, Ontario Goal: Generate leads from a...

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Search Engine Marketing: The good, the bad and the ugly

In the last year several of my clients have brought up certain companies online advertising programs to me and asked me what I thought about it.  Not knowing a great deal I began my research and started to evaluate their search engine marketing service.  Here is my evaluation: The Good...

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