I had a discussion the other day with a friend of mine; he was telling me how he used gang run printers for all of his jobs because the low cost allows him to make more of a mark-up. Now while he has a point there, there are lots of reasons why I don’t share his same love for the practice, but I’m getting a little ahead of myself.
The term gang run printing refers to the act of taking a bunch of jobs from various people and running them all up on one huge sheet of paper. This is why you see business cards advertised 1000 for $25, and brochures – 10,000 for $100 and other insane prices. But if you’re still intrigued here’s a short list of when you should use gang run printing (And moving forward I’m going to refer to gang run printing by GRP).
You Don’t Care About Your Brand Colours
The problem with printing is it’s a science to match colours. That’s why when you take your job to a knowledgeable printer you get a finished product that matches your brand. When you run your job with a whole bunch of other jobs, your job might need a little more of one ink to match it but that might throw off another job so they just average out the colours so everything looks “OK”.
You Enjoy Having Limited Stock Choices
There are literally thousands of different stocks out in the world, some glossy, some matte, some thick, some thin, etc. etc. Unfortunately with GRP you’re limited to a few different stocks, because choice doesn’t lend to profits.
You Don’t Want To Do Anything Different or Exciting
Hey do you want to emboss your business cards? Not happening with Gang Run Printing.
Would you like to die-cut your cards so they stand out? Again sorry, can’t do that.
How about spot varnish your logo so it pops? GRP can’t do that either!
I could go on for hours about the limitations, but I know you don’t have the time for that.
Now more than ever it’s important to stand out. With so many new businesses and entrepreneurs popping up every day you need to differentiate from the masses, you can do that by handing out quality, uniquely printed materials, the kind you can’t get from a GRP. So be aware next time you’re heading to the press, or hiring someone for you, if the price seems too good to be true, I can almost guarantee you that your job isn’t getting the personal service your work deserves. Ask yourself how much have you really saved if your printed materials make you look cheap?