Google’s April Deadline: Be Mobile Friendly Or Watch Your Rankings Drop

Mobile Friendly Sites

Google has just announced they are going to favour websites that are mobile-friendly.

They’ve even created a mobile friendly icon tag that will show up in search listings. The tag tells Google search users that the ranking sites are mobile-friendly.

That’s an excellent feature for the growing crowd of smartphone users who absolutely hate fumbling around an old website.

Mobile customers are concerned with how they use their time, and typically these people are on the go and want results now. They might be looking for a local clothing store, or a restaurant, or perhaps an auto mechanic.

Smartphone users have no patience for a website they can barely view or maneuver with their fingers. They leave.

And there’s more! Google also introduced another tag that identifies slow sites. You’ll want to have your mobile website optimized for speed too. Check your speed now.

Is Your Site Mobile Friendly?

You can visit the Google mobile-friendly test page and discover how smartphone enabled your site is.

Google has a few criteria they cite for friendliness such as:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

But in truth, mobile optimization is complex. Search engine accessibility and rankings are just one component.

Your website designer must also make the site physically useable and a pleasing experience for your customers. A lot of that isn’t visible to a website checker.

Convincing Stats If Google Isn’t Enough

  • 20 to 30% of website visits are by those using smartphones or tablets.
  • Up to 50% of ecommerce revenue is via smartphones.
  • 60% of digital activity takes place via smartphones and tablets

Creating a mobile-optimized website is becoming a pressing business matter. And it’s better to be on top of these changes.



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