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5 B2B Marketing Tips to Start 2017 Off Right

If you’re a business owner that’s savvy with marketing, chances are you know how well B2B marketing could work for you. We know that using LinkedIn marketing can raise your page views by 27%. But, what do you really need to do to capitalize on this? We’ve put together this...

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Top 7 Web Design Techniques That Will Lead to Conversions

If you’re struggling in your conversion rates, it’s time to think about making some changes to the appearance of your website. Take our advice: implement the following seven site design techniques to improve your conversion rate, and you’ll be able to sit back and watch your sleek website do the hard work for...

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Holiday Hours & Ravenshoe Gets into the Holiday Spirit

As a long time supporter of the Hampers of Home program in the Markham region, we were pleased to once again contribute to their goal of helping families and individuals in need within our community during the holiday season. This year, we set up a non-perishable toy and food drive,...

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4 Major B2B Content Marketing Pitfalls You Need to Avoid

Content marketing is dominating the B2B space, with 93% of marketers using it. And why not? B2B content marketing, after all, generates three times as many leads as traditional marketing while costing 62% less. But before you get excited, know that it can fall short of expectations like other forms of marketing. Yes, content marketing mistakes are just around...

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B2B Lead Generation: How to Use Surveys to Up Your Sales

How many surveys do you disregard on a weekly or monthly basis? Probably quite a few. Whether found in a tangible mailbox or in an email inbox, we often don’t take the time to fill out forms if we don’t have to. They’re often recycled or deleted and forgotten about. After all, our...

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4 Marketing Lessons You Can Learn from Horror Movies

In light of the past weekend of spooks, gore and fun, we looked into what lures horror fans into watching scary movies. There are many theories which include it being a rite of passage for youths, the scarier the better and thus, proving your bravery to your peers or perhaps...

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