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6 Imposing Reasons SEO is Valuable

One of the biggest challenges of working in digital marketing is that it’s easy to lose sight of what’s important and what really works. If you’re in that muddled state and wondering where to invest your marketing dollars, then this post might be the most important one you’ll read this...

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4 Rebranding Lessons from Companies Who Learned the Hard Way

You may have heard the expression “Content is King.” Most recently, entrepreneur, investor and social media expert Gary Vaynerchuk also declared, “Marketing is Queen and runs the household.” So what about branding? Branding boosts your corporate identity, creates emotional connections and associations with the market and represents your company’s core...

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How Mobile Users Find Local Businesses

Our smartphones are becoming our portals to the world, including our local world. Users report that they do everything from banking to social media to shopping all through their smartphones. As the mobile era grows and businesses learn how important it is to be visible on it, we’re learning more...

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15 Engagement Tactics that Create Customers

The meaning of any marketing program is to create customers, not readers. Visitors must convert to customers or you’ve wasted your time.  Compelling, strategically delivered high quality content is how you get it done. So, let’s pretend the right prospects are arriving at your site, but your content isn’t compelling....

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Are Your Customers Engaged or Bored?

You’re Engaged!! Ahh, No, Not Really Are your customers fascinated with your business and completely captivated by your website content and social media material? That will tell you a lot about how engaged you’re making them. Engaged means totally in love, completely absorbed, and fully into the topic and your...

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Google’s April Deadline: Be Mobile Friendly Or Watch Your Rankings Drop

Google has just announced they are going to favour websites that are mobile-friendly. They’ve even created a mobile friendly icon tag that will show up in search listings. The tag tells Google search users that the ranking sites are mobile-friendly. That’s an excellent feature for the growing crowd of smartphone...

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