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Why Does Your Copywriting Fail to Convince?

The most important thing your print, website, blog, and social copy has to do is convince your reader. If you had a sure fire formula for getting rid of their doubts and convincing them, would you use it? You’ve worked hard to get potential customers to your site, and perhaps...

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10 Tips to Jumpstart your Local Business Marketing

If new business start-ups are decreasing in number in the last 5 years, it’s because entrepreneurs are finding effective marketing and promotion strategies too difficult to carry out. Without a purpose and a value proposition, and a good understanding of what your customers want, you might be finding your marketing...

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9 Keys to a Powerful Linkedin Profile

Linkedin is a very powerful promotional and business tool for SME’s and their management. Linkedin’s strength is its ability to foster connections with clients/customers. Your personal brand image is a very important asset. Whether you’re a politician, doctor, real estate agent, investment advisor, CEO, or a computer programmer, your customers/employers...

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A 10 Step Process for Powerful Copywriting

Good copywriting is an art but it should be a lot of fun too.  It could be more enjoyable for writers and agency clients if we make the creative process an enjoyable experience. A writing process that’s mechanical is not much fun, and if it lacks a sequence, it won’t...

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Top 5 Priorities for your Digital Spend in 2015

As we ready for year 2015 we’re all wondering how we should ideally invest our marketing dollars this year. If you’re struggling under the weight of this decision, why not dig deeper into the stats to see what others are doing and what creates the best ROI? A report from...

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7 Benefits of Customer Segmentation

Is your marketing program headed for a rough landing? Do your web marketing promotions and campaigns sag under the weight of unfulfilled expectations? Will you get to your destination? Before you lower your expectations, why not take an alternate view of your target market and customer. Learn More About Customer...

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