If you’re struggling in your conversion rates, it’s time to think about making some changes to the appearance of your website.
Take our advice: implement the following seven site design techniques to improve your conversion rate, and you’ll be able to sit back and watch your sleek website do the hard work for you.
1. Make Your Call to Action Stand Out
Your call to action is what drives conversion.
It’s your invite to readers to subscribe to your email list, download a free ebook, participate in a webinar or whatever action you want them to take. Your call to action is vital to your conversion because it gives the reader something of value which in turn connects them back to your business.
Whether it’s a button or a form, you want to distinguish the call to action from the headers and logos and other elements on the page. Encapsulate the call to action in a border. Use large headings, font hierarchy and keep it above the fold.
2. Use Whitespace for an Effective Site Design
Whitespace, also known as negative space, is the unoccupied space of the content, or the space between items on a page. The way each element appears in your website layout, even the whitespace, contributes to the site’s aesthetic appeal.
Place your call to action on whitespace to make it easy for your reader to find. However, you don’t want to leave too much whitespace between other content and the call to action. Use your intuition to make sure it is clear that your call-to-action button is connected with the content around it but also stands out.
The layout of your site design allows you to communicate information naturally to readers and lead them to your call to action. Size, typeface, colour and alignment all play a part in directing the reader where to go.
3. Create a Visual Hierarchy
In creating a visual hierarchy, design your most important points to be the largest elements on your page and make the least important elements the smallest. The reader will move naturally from bigger elements down to the smaller elements.
Also, avoid using pop-up advertisements and flashy banners that can break the hierarchy of your site design. Make sure the key things the reader needs to know are easily visible and accessible.
4. Establish Colour and Contrast
Effective use of colour can vastly improve the appearance of your site design and, ultimately, your conversion rate. Colour increases brand recognition and has a powerful influence over decision-making for buyers.
However, you don’t want to overdo it with mixing random colours. You want to consider the feel that the colour conveys. Play around and test different colour combinations.
Specific colours attract certain buyers. For example, orange is known to be aggressive and a great colour choice for a call to action because it drives people to subscribe or buy into something.
Most importantly, you want to choose a colour for your call-to-action that can contrast well with your background. Your call to action, as stated earlier, is your most important page element for conversion. Creating contrast will help your call to action to pop.
5. Clear Navigation to Conversion
Literally, all things point to your call to action when improving conversion rates. Use directional cues, such as arrows and lines, to direct your visitors to follow the direction to the conversion goal. Since you only have so much time to leave an impression, placing a big arrow leading toward your call to action is an effective way to grab your visitor’s attention right away.
However, be sure to implement directional elements aesthetically to complement your site design rather than in a way that clutters the layout.
6. Useful Content
While site design can visually lead attention to your call to action, visitors won’t be fully sold on subscribing or signing up without seeing some strong content. The content on your site informs readers of your products or services. Content connects visitors to your business and drives readers to want to know more about what you have to offer.
It is important to think of your content when constructing your site design. The wording in your headers, subheads and in your call to action is just as effective in attracting buyers as the aesthetic elements. Make sure the content works well with the site design.
Good site design also means that your site functions properly and fast. People have little patience these days for online reading. Visitors won’t stick around if your content takes too long to load or if links don’t work correctly.
To make your site load faster, you can use CSS instead of images, colours, and buttons. You can also test your website speed and learn how you can improve it.
In conclusion, implementing the techniques mentioned above to your site design is a simple way to improve conversion. However, web design doesn’t exactly come naturally to everyone, and you don’t want to waste valuable time that could be spent more efficiently toward your business driving yourself crazy over design tactics.
If designing your website sounds like a headache to you, hire a professional to take care of it. At Ravenshoe Group, we know how to create the best contrast and layout to visually lead your visitors to conversion.
While hiring a professional may cost you more than doing it yourself, we’ll save you time and stress so you can better focus on other aspects of your business. We’re here to make life easy for you by improving your conversion rate and gaining you the success your business deserves. Get a free estimate today by filling out our contact form.