Weekly Round Up: August 10th Because the Internet is Big, And You’re Busy Growing Your Business

At Ravenshoe Group we’re constantly sending emails back and forth talking about all of the interesting articles we’ve read this week. So instead of hoarding all of these great articles, we thought we should share the wealth of knowledge to our wonderful Clients and followers.

So while you were too busy growing your business this week, this is what you missed:

Virgin America shows how to sell value, not price

http://venturebeat.com/2012/08/09/virgin-america-shows-how-to-sell-value-not-price/

A great article talking about the importance of making your business about the value to give to your customers, not about the cheapest price you can offer. It’s how we’ve built our business and will continue to do so.

Someone can always undercut you, and the price-sensitive customers you attract are happy to jump ship

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

http://www.sparringmind.com/story-psychology/

If you’re anxious to understand and tap into the power of storytelling, get ready to jot down some notes!

25% of Americans Access Social Media Via Mobile

http://www.mobilemarketingwatch.com/25-of-americans-access-social-media-via-mobile-24979/

A great reminder of why it’s important to share content through social that’s also mobile accessible

How much sleep do we really need to work productively?

http://blog.bufferapp.com/how-much-sleep-do-we-really-need-to-work-productively

Some good tips on getting a pre bed routine together to get to sleep immediately, as well as some new research into how much sleep do we really need.

Foldable Keyboard Simplifies Smartphone Typing (Video)

Some cool tech is coming out of the NFC (near field communication) field, and this is one of my favourites so far.

BONUS

As you all know this week we landed on Mars, crazy I know. But if you were wondering how we did it, here’s a great video overview of the whole process… and it actually worked.

 

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