Happy Friday everyone, and for those of you who are in the Toronto area I hope you were smarter than me and stayed home. Instead I braved the snow and the cold weather to get you these links, so enjoy them!
As the lights went out at last night’s Super Bowl, we were all bombarded with viewer reactions on our personal social networks. Whether the cause was Beyonce’s fierce performance or something else is unclear, but what was clear is that there are plenty of brands out there that were clever enough to instantly play upon the outage, newsjacking it on their social media networks.
As the lines blur between Web Design, CRO, SEO, UX, UI, Content, and other disciplines there’s one thing that’s central to them all. Your website.
We all know that on site activities like reducing bounce rates and increasing time on site as well as off site factors like social sharing and links are all important if not crucial to your online success.
Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support. But with its novel approach to content marketing (and impressive specs), GoPro is one camera brand that’s bucking the trend.
Social media marketing for business has become a necessity, not an option. However, with quickly evolving social graph algorithms, applications, and platforms it can be hard to keep up. An essential part of marketing any product or solution is ensuring that you reach as many of your prospects and customers as possible.