Crowdsourcing, for those of you not familiar with it is distributed problem-solving and production process that involves outsourcing tasks to a network of people, also known as the crowd. In other words it’s taking a problem like say a logo design and outsourcing it to 10’s if not 100’s of people to see what comes back to you.
On the surface this might sound like a great idea, and for something’s it does work but in the design world is where the problems start.
The Logo You Get Has No Meaning
Usually design crowdsourcing is done in the form of online design sites, where you can put out a request for a design and put a value with it, say $300, and a bunch of freelance designers will send in designs and you only pay for the one you like. The problem here is that you have no contact with the designer outside of a small description of what you’re looking for so the designer can’t get a feel for your target market or what you wish to accomplish on a deeper emotional level with this logo so you end up getting hundreds of “pretty” logos that have no real meaning to them.
You get what you pay for
Crowdsourcers Are Known to Steal Logos
The more designs someone enters the better their chances of getting picked and getting paid so what happens is you get people submitting ideas that they’ve essentially stolen from other sites and then you as a business are left holding the bag when word gets out you’re using a ripped off logo. If you don’t believe me I suggest you read this post.
Designers Won’t Put in 100%
By not just going with one design company you’re essentially making a lot of designers work for free. What this does is lower the quality of work, if someone knows they’re getting paid they’ll pour their heart in soul into a project. If they only have a chance of getting paid, well that’s a different story, that’s when you get half assed designs and say you do pick a logo but you want a tweak done to it? Well that can be done but now you’re out of the crowdsource community so you’ll have to pay extra for that.
At the end of the day trust the old adage “You get what you pay for”. If you’re offering 100 designers “the chance” at getting paid for work they’ve done, 9 times out of 10 you’re not going to be happy at what you receive.