Some people believe that a website is simply a source of information; a static business card for your company that you place online. They believe that a website does nothing more than provide details about your company, list your products and services and let your visitors know how to contact you. A company website does offer those advantages, but a company website can also offer so much more.
A website is a salesperson. In fact, it is actually your best salesperson. A well-designed, informative and persuasive website can increase your sales and promote your company better than any other resource you have. How?
How Your Website Increases Sales
Your website is 100% accurate at all times. It doesn’t forget to list key points when presenting information about your company. It doesn’t have any ego, so it’s never out for its own gain. A website is completely dedicated to increasing your company’s business at all times. And it’s always available to help, 24 hours a day, seven days a week.
Your website doesn’t have to spend the day golfing with your clients in order to sell them on the benefits of your company. Your website doesn’t need to take a lunch break. It doesn’t use gas or a company car either. It certainly doesn’t call at the wrong time. It just delivers.
A well-written and well-designed website presents your company’s image to the world. With great website design, high-quality images and a professional feel, your company website tells your customers what you do, shows them why they should choose your organization and lets the world know what experience and knowledge you have. It sells your company.
Persuasive copy, interesting content and an informative and easy-to-navigate layout let your customers know exactly what your business is about and why your company stands out from the competition. And it does this properly every time, without question. Websites don’t take sick days, they don’t get tired and they don’t miss out on opportunities because they’re busy with other clients.
A company website is your most cost-effective salesperson as well. You don’t have to pay it a yearly salary, it doesn’t take a commission and it doesn’t require a benefit package or vacation time each year. Your website is a powerful asset that lets you market your business. It sells your products and services to anyone around the world at any time of day. This is why your website is your best salesperson.