B2B Marketing Myths to Leave Behind in 2020

It’s no secret that the main objective of any marketing campaign is to attract new customers. If you’re a B2B company that means your marketing efforts only need to reach other businesses, right? Wrong! While B2B marketing is mostly about networking and appealing to other professionals in your field, it’s...


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Why Professional Photography?

Should you invest in professional product photography? If it’s within your budget, absolutely. Photography is a key part in the decision-making process affecting conversion and retention rates. Online shoppers don’t have the luxury of seeing and holding your products prior to purchase, therefore, your photos represent the product’s perceived value....


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Walmart vs. Amazon: 6 Years Later

On the internet, everything lives forever. Including a blog post we published 6 years ago about the future of retail. Back then, e-commerce was very much on the rise, and the future of brick-and-mortar retailers was uncertain. We wondered where the future of retail was headed, given the way technology...


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Fighting the Good Fight: When CPG Brands Cut Corners, Retailers Feel It Too

Consumer Packaged Goods (CPG) manufacturers and their retail partners have a mutually beneficial relationship. CPG companies provide products that consumers want, and retailers provide the in-store experience to showcase and sell those products. It’s a match made in heaven. Most of the time. The relationship is unique: CPG brands have...


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CPG Innovation: How Your Product Promotions Can Help You Win Customers

This article is the third article in a 3-part series on how CPG brands can work with their suppliers and retail partners to continually innovate to renew their relationships with their customers. In this installment, I’m going to talk about the importance of product promotions and campaigns, and how they...


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CPG Innovation: Why Your Point-of-Purchase Displays Are Your Secret Weapon

This article is the second in a 3-part series on how Consumer Packaged Goods (CPG) brands can work with suppliers and retail partners to continually innovate to renew their relationships with their customers. In this installment, I’m going to talk about the importance of updating your Point-of-Purchase (POP) displays to...


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CPG Innovation: Why Your Packaging Probably Needs A Tune-Up

This article is the first in a 3-part series on how CPG brands can work with their suppliers and retail partners to continually innovate to renew their relationships with their customers. In this first installment, I’m going to talk about the importance of packaging, and why it’s critical to keep...


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