November 17, 2017
7 Questions You Must Ask a Logo Design Studio
Not all graphic designers are created equal. And your business is unique, special, and deserves the ultimate logo design that will draw in customers and represent your brand.
That’s why it is so important to ask a logo design studio essential questions to see if they are the best fit for you. Having a great logo is proven to aid a business in becoming successful and boosting revenue.
Ideally, you have marketing objectives that are in line with your brand aesthetic. Hiring the wrong designer can make or break your brand message. Consider choosing the person to design your logo much like you would when hiring a new employee: with care.
Meet with various designers and see who seems to “get” your business and brand as much as you do. Find someone with a vision and can help you think outside the box. The face of your brand is your logo, and it’s the first thing people will see when doing business with you
Have no fear, the best questions to ask your future designer are here:
Questions To Ask A Logo Design Studio
Do You Have Work Samples?
Ask your potential logo design studio if they have a portfolio of their previous work for your viewing. It’s just like asking for a resume. It’ll be a quick and efficient way of seeing if they are the right fit for you.
You will see within moments if the logos that specific designer creates are in line with what you had in mind. Ask yourself while viewing the portfolio if the logos seem unique and tailored, or generic and stereotypical.
While some designers will have a wide range of capabilities and designs to offer you, others will have a more limited approach. However, that doesn’t mean that they might not be the best fit for you.
Your brand needs a logo design studio that is willing to put the time and effort into your logo to ensure that it stands out from the crowd. Sometimes the up and coming graphic designers are willing to work a little harder for you and your brand logo.
Companies with huge workloads might treat your logo production like a cog in the machine, a product that needs to be produced by the factory. But much like you, your business is special.
Check the workload.
What Is Your Workload Like?
Getting the level of attention you desire from your logo design studio is important. Sometimes a designer will pay special attention to you if you are providing a significant portion of their income instead of just sending small projects here and there.
Before you sign a contract with a local design studio, ensure that they are aware of what you will be expected throughout your contract. How many hours of their work week will you need?
Get specific about how much time they have for you. Ask how booked up they are with other clients. Ask them if they have the amount of time to make your logo dreams come true.
What’s Your Process Like?
The graphic designer you are considering should be able to state a very clear plan to help you achieve the logo you want. If your logo design studio cannot articulate a path, it might mean they won’t be able or don’t have enough experience to execute your vision.
Ask if they consider things like your brand’s story, values, and also your competition in the marketplace. You need a well-defined and common goal. You need a designer-client relationship that stems from a place of understanding of both each other and your business.
What Is Your Turnaround Time?
When you start to consider which graphic designer to use, it’s important to ask them what their turnaround time is. Do you need your logo sooner than later? Are you on any sort of time crunch?
You need to consider your budget and schedule, as most projects will go through many rounds of revisions. Plan for the necessary time for these revisions in your timeline.
Ask them how many revisions they normally do, and how many are included in the initial cost. Do your best to negotiate for two free revisions, and try to get as quick of a turnaround time as possible.
Some designers charge by the hour, and others charge by the hour only if they have to do a second round of revisions.
Who Is Going To Do The Work?
There is nothing worse than meeting with a designer, hiring them to do your logo, and then learning that the person you held meetings with has passed the project off to someone else.
Ask your logo design studio if a sole designer or a team will be working on your project. Know with whom you will be communicating when working on your design.
Knowing your ideas and updates are getting to the actual designer of your logo will give you peace of mind that they will come through in the finished product.
What Are Your Payment Terms?
Ask in advance what the payment terms are of the studio. Some designers need 30% at the time the contract is signed. The may ask for 30% upon delivery of the ideas or the comps as well, and then the remainder of the cost upon final delivery.
It is important to know what to expect upfront so you can arrange the necessary funds to come through at the proper time. Timely financial business is good business.
Ask Your Logo Design Studio If They Have A Specialty?
Find a designer that has experience in the field you are planning to use. For example, a designer who works strictly in marketing might not be the best option for your print or editorial designs.
If you need a logo created for a veterinary business, find someone with a passion for animals. If you are creating an online shopping center, find a designer with a flair for fashion.
Furthermore, check up on their testimonials page to see other people’s thoughts on working with them.
These seven questions can help you find the perfect fit for both you and your future logo. Ask all the questions you need to before hiring a designer to ensure that you feel like you are in safe hands.
Knowing your budget will also help you find out where you can shop. Figure out the maximum turnaround time allowed, and then find someone who has an interest in what you do.
When you are ready for the ultimate logo design, contact us today!