Greg Cain

Greg Cain

For 25 + years, Greg was a leader within Whitehall-Robins, Wyeth and Pfizer Consumer Healthcare – the second largest consumer healthcare company in Canadamanaging sales plans of $300M+, spending budgets of $50M+ and P&L. s the National Sales Director for the Consumer Healthcare Canadian division included management of 120 cross-functional personnel and 3 teams across Canada, he created one of the most optimized sales organizations in the industry. In addition,he created an entirely new medical sales model that achieved aggressive sales targets.


Email: [email protected]

 

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CPG Innovation: How Your Product Promotions Can Help You Win Customers

This article is the third article in a 3-part series on how CPG brands can work with their suppliers and retail partners to continually innovate to renew their relationships with their customers. In this installment, I’m going to talk about the importance of product promotions and campaigns, and how they...

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CPG Innovation: Why Your Point-of-Purchase Displays Are Your Secret Weapon

This article is the second in a 3-part series on how Consumer Packaged Goods (CPG) brands can work with suppliers and retail partners to continually innovate to renew their relationships with their customers. In this installment, I’m going to talk about the importance of updating your Point-of-Purchase (POP) displays to...

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CPG Innovation: Why Your Packaging Probably Needs A Tune-Up

This article is the first in a 3-part series on how CPG brands can work with their suppliers and retail partners to continually innovate to renew their relationships with their customers. In this first installment, I’m going to talk about the importance of packaging, and why it’s critical to keep...

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