Mike Robertson Mike Robertson


Mike is versatile and has a tremendous understanding of general marketing across different business verticals; particularly pharmaceutical/ healthcare, technology, and retail. His ability to manage projects and bring innovative marketing ideas to the table is what makes his clients successful. Mike is a website expert and is fully versed in all of today’s modern web techniques. He is a Google AdWords certified individual and continues to educate himself through courses and seminars. You’re in good hands with Mike!

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Healthcare Packaging

Why “Shop Local” Works for Healthcare Packaging Too

In March 2013, UK-based Filtrona — a supplier of plastics and fibre products — acquired Contego Healthcare Limited, a manufacturer of cartons, labels and other packaging materials for the pharmaceutical and healthcare industries. That deal was worth $242 million. In…

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Point of Purchase

The Display Collapsed Like a House of Cards — and I couldn’t help but laugh!

Last week I was browsing the vitamin aisle at a local mass merchant when I witnessed something … disturbing. Toward the end of the aisle, there was a large, free-standing cardboard display brandishing a big-name healthcare product. The display was…

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Healthcare Packaging

3 Quality Control Tests You Cannot Afford to Skip for Your Healthcare Product Packaging

There is only one way to ensure your product packaging is effective: Take the quality of your packaging as seriously as you take the quality of your product. The packaging of your healthcare or pharmaceutical CPG product affects the stability,…

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Healthcare Packaging

A Co-Packer Nearly Cost This Healthcare Company Their Shelf Space in Canada: How You Can Avoid the Same Fate

Picture this. You’re in charge of a new initiative to sell your company’s biggest non-prescription pharmaceutical product in Canada. You’ve done all the heavy lifting. You’ve ensured your product is cleared by Health Canada, the department of the Canadian government…

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Healthcare Packaging

3 Things Your Co-Packer May Not Know About Canadian Pharmaceutical Packaging Regulations

How do leading healthcare and pharmaceutical brands find co-packers that help them achieve faster turnaround time and speed to market? According to a recap of a panel discussion moderated by Nulogy CEO Jason Tham at the Healthcare Packaging Expo, cost…

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Healthcare Packaging

Ravenshoe Accepted as New Member of CPA & CHP Canada

We’re excited to announce that Ravenshoe Group is now officially a member of Canada’s two leading consumer associations; Consumer Health Products Canada (CHP), and The Contract Packaging Association (CPA). Joining these respected communities is part of our long-range commitment to…

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Point of Purchase

How Point Of Purchase Displays Can Boost Business

It’s important to know if you’re investing your advertising and marketing dollars wisely. One of the best investments you can make is in point of purchase displays. There are many display options for your product or business including floor displays,…

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