Mike Robertson

Mike Robertson

For the past 15 years I have helped companies prepare, pack, and deliver their healthcare and pharmaceutical products efficiently, effectively, and within compliant guidelines and regulations. Our process helps clients like Advil ® and Robax ® stay on top with retailers like Wal-Mart, Costco and Loblaw in Canada. Your brand can be next.


Email: [email protected]

 

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Walmart vs. Amazon: 6 Years Later

On the internet, everything lives forever. Including a blog post we published 6 years ago about the future of retail. Back then, e-commerce was very much on the rise, and the future of brick-and-mortar retailers was uncertain. We wondered where the future of retail was headed, given the way technology...

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Fighting the Good Fight: When CPG Brands Cut Corners, Retailers Feel It Too

Consumer Packaged Goods (CPG) manufacturers and their retail partners have a mutually beneficial relationship. CPG companies provide products that consumers want, and retailers provide the in-store experience to showcase and sell those products. It’s a match made in heaven. Most of the time. The relationship is unique: CPG brands have...

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Why Health Canada’s Updated Plain Language Labelling Requirements Are Good for Business

Ever feel like you need a magnifying glass to read the label on a bottle? If so, you’re not alone. In fact, trying to decipher the information crammed onto the packaging of any over-the-counter healthcare product is often an exercise in confusion and frustration for consumers. And it’s not just...

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Ravenshoe Group Welcomes Greg Cain as Vice President of Retail Packaging, Displays and Promotions

Our hiring of Greg Cain as VP of Retail Packaging, Displays and Promotions is certainly going to shake things up and benefit our clients. For 26 years, Greg was a leader within Whitehall-Robins, Wyeth and Pfizer Consumer Healthcare – the second largest consumer healthcare company in Canada and the fourth...

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The 3 Benefits That CPG’s See With Agile Supply Chain Partners

In today’s global economy, speed to market is a critical factor to success. As manufacturers in every industry are looking for ways to shorten their lead and delivery time to get their products to market, pharma and healthcare companies are doing the same thing. Speed to market is critical… and...

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Why “Shop Local” Works for Healthcare Packaging Too

In March 2013, UK-based Filtrona — a supplier of plastics and fibre products — acquired Contego Healthcare Limited, a manufacturer of cartons, labels and other packaging materials for the pharmaceutical and healthcare industries. That deal was worth $242 million. In February 2014, Chesapeake, a global supplier of paper-based packaging products...

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The Display Collapsed Like a House of Cards — and I couldn’t help but laugh!

Last week at a local mass merchant while they were loading truckload merchandise, I was browsing the vitamin aisle, and I witnessed something … disturbing. Toward the end of the aisle, there was a large, free-standing cardboard display brandishing a big-name healthcare product. The display was brightly coloured, with large...

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