CPG

CPG Innovation: How Your Product Promotions Can Help You Win Customers

This article is the third article in a 3-part series on how CPG brands can work with their suppliers and retail partners to continually innovate to renew their relationships with their customers. In this installment, I’m going to talk about…

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CPG, Point of Purchase

CPG Innovation: Why Your Point-of-Purchase Displays Are Your Secret Weapon

This article is the second in a 3-part series on how Consumer Packaged Goods (CPG) brands can work with suppliers and retail partners to continually innovate to renew their relationships with their customers. In this installment, I’m going to talk…

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CPG

CPG Innovation: Why Your Packaging Probably Needs A Tune-Up

This article is the first in a 3-part series on how CPG brands can work with their suppliers and retail partners to continually innovate to renew their relationships with their customers. In this first installment, I’m going to talk about…

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CPG, Healthcare Packaging

Why Health Canada’s Updated Plain Language Labelling Requirements Are Good for Business

Ever feel like you need a magnifying glass to read the label on a bottle? If so, you’re not alone. In fact, trying to decipher the information crammed onto the packaging of any over-the-counter healthcare product is often an exercise…

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