Category: Marketing

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Looking at The Past, Can Help Us With The Future.

The current global situation facing both individuals and businesses in regards to the COVID-19 is a serious one.  People are falling sick, lives are being lost, and it’s important that we all do our part to help flatten the curve. With that being said, I do believe we’re still in...

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B2B Marketing Myths to Leave Behind in 2020

It’s no secret that the main objective of any marketing campaign is to attract new customers. If you’re a B2B company that means your marketing efforts only need to reach other businesses, right? Wrong! While B2B marketing is mostly about networking and appealing to other professionals in your field, it’s...

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9 UX Tips to Turn Your Landing Page into a Lead Machine

Try to recall a moment when you were visiting a webpage and got frustrated when it didn’t do what you expected it to do. It sucked, didn’t it? Consumers go through these frustrations daily; both online and in real life. There is nothing more frustrating to a consumer than to...

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6 Ways to Expand the Reach of Your B2B Marketing Plan

The age of the internet has made businesses more connected than ever before. This is why every valuable B2B marketing plan has a digital strategy. Digital campaigns are more than setting up a website and social media accounts. They require research, analytics, and thinking outside the box and using tools...

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7 Questions You Must Ask a Logo Design Studio

Not all graphic designers are created equal. And your business is unique, special, and deserves the ultimate logo design that will draw in customers and represent your brand. That’s why it is so important to ask a logo design studio essential questions to see if they are the best fit...

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10 Benefits of SEO Outsourcing You Need to Know

A lot goes into website design. How your site looks and feels to your customers has quickly become almost as important as the quality of service or product you offer. You need to be able to sell yourself as a company that appreciates and values quality. And the most efficient...

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Marketing Objectives vs. Goals – What’s the Difference?

Can you easily tell the difference between marketing objectives and marketing goals? If you’re having trouble, you’re not alone. The two terms have nearly identical definitions in the dictionary, but in marketing, they are two separate steps in the same process towards success. Good business needs clearly defined goals and objectives. If...

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