Category: Point of Purchase

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Why Professional Photography?

Should you invest in professional product photography? If it’s within your budget, absolutely. Photography is a key part in the decision-making process affecting conversion and retention rates. Online shoppers don’t have the luxury of seeing and holding your products prior to purchase, therefore, your photos represent the product’s perceived value....

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Walmart vs. Amazon: 6 Years Later

On the internet, everything lives forever. Including a blog post we published 6 years ago about the future of retail. Back then, e-commerce was very much on the rise, and the future of brick-and-mortar retailers was uncertain. We wondered where the future of retail was headed, given the way technology...

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CPG Innovation: Why Your Point-of-Purchase Displays Are Your Secret Weapon

This article is the second in a 3-part series on how Consumer Packaged Goods (CPG) brands can work with suppliers and retail partners to continually innovate to renew their relationships with their customers. In this installment, I’m going to talk about the importance of updating your Point-of-Purchase (POP) displays to...

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The Display Collapsed Like a House of Cards — and I couldn’t help but laugh!

Last week at a local mass merchant while they were loading truckload merchandise, I was browsing the vitamin aisle, and I witnessed something … disturbing. Toward the end of the aisle, there was a large, free-standing cardboard display brandishing a big-name healthcare product. The display was brightly coloured, with large...

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How Point Of Purchase Displays Can Boost Business

It’s important to know if you’re investing your advertising and marketing dollars wisely. One of the best investments you can make in restaurants, grocery stores, and convenience stores are point of purchase displays point-of-purchase displays, more commonly referred to as POP displays. There are many display options for your product...

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GlobalShop: Las Vegas 2011

My first experience at GlobalShop proved to be an amazing one. As we all know everything in Vegas is over the top and the same can be said about GlobalShop. From start to finish the retail solutions extravaganza was top-notch. The check in was flawless. The staff was professional and...

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Retail Displays are a MUST

It is one thing to have the greatest product in the world, but if it is not displayed at the retail level properly than your chance of success diminishes greatly.  Here are some tips when designing a display at the point of sale. Know the Retailers Display Specs This should...

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