Point of Purchase

The Display Collapsed Like a House of Cards — and I couldn’t help but laugh!

Last week I was browsing the vitamin aisle at a local mass merchant when I witnessed something … disturbing. Toward the end of the aisle, there was a large, free-standing cardboard display brandishing a big-name healthcare product. The display was…

Continue Reading
Point of Purchase

How Point Of Purchase Displays Can Boost Business

It’s important to know if you’re investing your advertising and marketing dollars wisely. One of the best investments you can make is in point of purchase displays. There are many display options for your product or business including floor displays,…

Continue Reading
Point of Purchase

GlobalShop: Las Vegas 2011

My first experience at GlobalShop proved to be an amazing one. As we all know everything in Vegas is over the top and the same can be said about GlobalShop. From start to finish the retail solutions extravaganza was top-notch….

Continue Reading
Point of Purchase

Retail Displays are a MUST

It is one thing to have the greatest product in the world, but if it is not displayed at the retail level properly than your chance of success diminishes greatly.  Here are some tips when designing a display at the…

Continue Reading