CPG Innovation: How Your Product Promotions Can Help You Win Customers

This article is the third article in a 3-part series on how CPG brands can work with their suppliers and retail partners to continually innovate to renew their relationships with their customers. In this installment, I’m going to talk about the importance of product promotions and campaigns, and how they...

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CPG Innovation: Why Your Point-of-Purchase Displays Are Your Secret Weapon

This article is the second in a 3-part series on how Consumer Packaged Goods (CPG) brands can work with suppliers and retail partners to continually innovate to renew their relationships with their customers. In this installment, I’m going to talk about the importance of updating your Point-of-Purchase (POP) displays to...

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CPG Innovation: Why Your Packaging Probably Needs A Tune-Up

This article is the first in a 3-part series on how CPG brands can work with their suppliers and retail partners to continually innovate to renew their relationships with their customers. In this first installment, I’m going to talk about the importance of packaging, and why it’s critical to keep...

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Ravenshoe Group Welcomes Greg Cain as Vice President of Retail Packaging, Displays and Promotions

Our hiring of Greg Cain as VP of Retail Packaging, Displays and Promotions is certainly going to shake things up and benefit our clients. For 26 years, Greg was a leader within Whitehall-Robins, Wyeth and Pfizer Consumer Healthcare – the second largest consumer healthcare company in Canada and the fourth...

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The 3 Benefits That CPG’s See With Agile Supply Chain Partners

In today’s global economy, speed to market is a critical factor to success. As manufacturers in every industry are looking for ways to shorten their lead and delivery time to get their products to market, pharma and healthcare companies are doing the same thing. Speed to market is critical… and...

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Why “Shop Local” Works for Healthcare Packaging Too

In March 2013, UK-based Filtrona — a supplier of plastics and fibre products — acquired Contego Healthcare Limited, a manufacturer of cartons, labels and other packaging materials for the pharmaceutical and healthcare industries. That deal was worth $242 million. In February 2014, Chesapeake, a global supplier of paper-based packaging products...

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The Display Collapsed Like a House of Cards — and I couldn’t help but laugh!

Last week at a local mass merchant while they were loading truckload merchandise, I was browsing the vitamin aisle, and I witnessed something … disturbing. Toward the end of the aisle, there was a large, free-standing cardboard display brandishing a big-name healthcare product. The display was brightly coloured, with large...

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