A Co-Packer Nearly Cost This Healthcare Company Their Shelf Space in Canada: How You Can Avoid the Same Fate

Picture this. You’re in charge of a new initiative to sell your company’s biggest non-prescription pharmaceutical product in Canada. You’ve done all the heavy lifting. You’ve ensured your product is cleared by Health Canada, the department of the Canadian government responsible for national public health. Your labelling and blister packaging...


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3 Things Your Co-Packer May Not Know About Canadian Pharmaceutical Packaging Regulations

How do leading healthcare and pharmaceutical brands find co-packers that help them achieve faster turnaround time and speed to market? According to a recap of a panel discussion moderated by Nulogy CEO Jason Tham at the Healthcare Packaging Expo, cost savings and GFSI (Global Food Safety Initiative) certification most often...


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11 Essential Elements of an Actionable User Persona

All too often, products, services, websites, and solutions are designed and structured based on preferences of the internal team working on the project. Designers, marketers, analysts, and CEO’s all have their own opinions of how things should look and function – but these are not always the best way to...


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9 UX Tips to Turn Your Landing Page into a Lead Machine

Try to recall a moment when you were visiting a webpage and got frustrated when it didn’t do what you expected it to do. It sucked, didn’t it? Consumers go through these frustrations daily; both online and in real life. There is nothing more frustrating to a consumer than to...


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6 Ways to Expand the Reach of Your B2B Marketing Plan

The age of the internet has made businesses more connected than ever before. This is why every valuable B2B marketing plan has a digital strategy. Digital campaigns are more than setting up a website and social media accounts. They require research, analytics, and thinking outside the box. Most importantly, every...


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Ravenshoe Accepted as New Member of CPA & CHP Canada

We’re excited to announce that Ravenshoe Group is now officially a member of Canada’s two leading consumer associations; Consumer Health Products Canada (CHP), and The Contract Packaging Association (CPA). Joining these respected communities is part of our long-range commitment to growing alongside a rapidly evolving healthcare and packaging industry.  We’re...


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7 Questions You Must Ask a Logo Design Studio

Not all graphic designers are created equal. And your business is unique, special, and deserves the ultimate logo design that will draw in customers and represent your brand. That’s why it is so important to ask a logo design studio essential questions to see if they are the best fit...


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