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11 Essential Elements of an Actionable User Persona

All too often, products, services, websites, and solutions are designed and structured based on preferences of the internal team working on the project. Designers, marketers, analysts, and CEO’s all have their own opinions of how things should look and function – but these are not always the best way to...

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9 UX Tips to Turn Your Landing Page into a Lead Machine

Try to recall a moment when you were visiting a webpage and got frustrated when it didn’t do what you expected it to do. It sucked, didn’t it? Consumers go through these frustrations daily; both online and in real life. There is nothing more frustrating to a consumer than to...

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6 Ways to Expand the Reach of Your B2B Marketing Plan

The age of the internet has made businesses more connected than ever before. This is why every valuable B2B marketing plan has a digital strategy. Digital campaigns are more than setting up a website and social media accounts. They require research, analytics, and thinking outside the box. Most importantly, every...

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Ravenshoe Accepted as New Member of CPA & CHP Canada

We’re excited to announce that Ravenshoe Group is now officially a member of Canada’s two leading consumer associations; Consumer Health Products Canada (CHP), and The Contract Packaging Association (CPA). Joining these respected communities is part of our long-range commitment to growing alongside a rapidly evolving healthcare and packaging industry.  We’re...

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7 Questions You Must Ask a Logo Design Studio

Not all graphic designers are created equal. And your business is unique, special, and deserves the ultimate logo design that will draw in customers and represent your brand. That’s why it is so important to ask a logo design studio essential questions to see if they are the best fit...

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How Point Of Purchase Displays Can Boost Business

It’s important to know if you’re investing your advertising and marketing dollars wisely. One of the best investments you can make in restaurants, grocery stores, and convenience stores are point of purchase displays point-of-purchase displays, more commonly referred to as POP displays. There are many display options for your product...

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10 Benefits of SEO Outsourcing You Need to Know

A lot goes into website design. How your site looks and feels to your customers has quickly become almost as important as the quality of service or product you offer. You need to be able to sell yourself as a company that appreciates and values quality. And the most efficient...

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