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Marketing Objectives vs. Goals – What’s the Difference?

Can you easily tell the difference between marketing objectives and marketing goals? If you’re having trouble, you’re not alone. The two terms have nearly identical definitions in the dictionary, but in marketing, they are two separate steps in the same process towards success. Good business needs clearly defined goals and objectives. If...

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Using Google Surveys to Create a Data-Driven Content Marketing Plan

Every company needs a content marketing plan. Of course, simply having one isn’t good enough. If your content marketing plan isn’t driven by data, it will drive your company right into obscurity. The good news is that Google Surveys makes it extremely easy to harvest this data from your audience....

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Why an E-Book Is Essential for Lead Generation

When you visit a company’s website, what do you want to take away? Something that’s useful to you. That’s why you should offer an e-book. It is a wealth of information. A customer can read it to find out what is important to them. An e-book makes it easy to...

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Working With a Marketing Company vs. an In-House Hire: Which Will Yield a Better ROI?

When your business is ready to expand and attract a higher volume of customers, the next logical step is marketing. While you know marketing is critical, deciding between an in-house marketing specialist versus outsourcing to a marketing company is not as easy of a decision. Naturally, you would assume paying...

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Are You Missing Out on LinkedIn B2B Marketing?

Does your company use B2B marketing to its advantage? Or, are you missing out? It’s one of the best ways we can convert more leads and help our businesses network with other great companies. LinkedIn B2B marketing is just one way your business could be gaining traction online. It’s working...

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How to Get More B2B Leads Using Facebook

Did you know that over two-thirds of business decision makers turn to social media when evaluating their purchase options? In 2017, B2B marketing is going social in a big way. Ninety percent of top salespeople reported using social selling in 2016. And a July 2016 survey of B2B marketing pros...

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Ravenshoe Group and Gibson Printing Celebrate 20 and 100 Year Anniversaries

On Saturday June 11, 2016, Ravenshoe Group and Gibson Printing celebrated its 20th and 100th anniversary milestones, respectively. Our annual company and family BBQ was extended to some of our long-standing clients and friends, as well as a few special guests including the City of Markham’s mayor, Mr. Frank Scarpitti,...

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